Demand Generation Manager - Social Media | FICO
To architect and manage end-to-end multi-channel social media content strategies that drive product awareness, channel growth, and demographic expansion across FICO’s B2B and B2C portfolios. A core focus of this strategy is driving social traffic to high-value digital resources, structuring calls to action that guide prospects directly to gated landing pages, white papers, podcasts, videos, blogs, and the corporate newsroom.
On the B2B side, I oversee the strategic positioning of enterprise Scores solutions including FICO® Platform, the FICO® Score Credit Insights, FICO® Score 10T, UltraFICO® Score , FICO Secondary, and FICO® Auto Score. Simultaneously, I have amplified FICO Software messaging for FICO® Xpress Optimization and currently publish the FICO Applied Intelligence News newsletter to promote industry research.
Concurrently, I spearhead B2C consumer demand and credit education through the strategic promotion of credit educational materials from myFICO, FICO Score A Better Future® (SABF), SABF Fundamentals, FICO Champions, Scores event promotions, and FICO Impact.
To lower the barrier to entry for financial literacy, I direct the complete creative lifecycle, including scriptwriting and asset storyboarding, for consumer educational videos and high-visibility athletic sponsorships featuring Chelsea F.C., NASCAR’s Kyle Busch, the Pro Volleyball Federation (PVF), Laver Cup, and Chris Eubanks. In this role, I collaborated directly with athlete management teams and internal on-camera subject matter experts.
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B2B & B2C FICO Score Initiatives
B2B & B2C Scores | FICO Impact | Product Awareness | Research Promotion | Content Strategy
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Objective: To elevate consumer financial awareness and drive public engagement through targeted marketing and product promotions under the broader FICO Scores and FICO Impact umbrella. I lead the strategic consumer communication journey for Score A Better Future, SABF Fundamentals, SABF Partnerships, and SABF Event promotions. This work successfully lowers the barrier to entry for credit education, guiding audiences navigating credit toward free educational resources, events, and deeper brand interaction.
Results
B2B Enterprise & Product Awareness: Software
B2B Software | Product Awareness | Research Promotion | Content Strategy
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Objective: To manage the end-to-end social media content strategies for FICO B2B Scores and FICO Software. This includes creating channel growth strategies to reach various target audiences and overseeing the content strategy for B2B Scores products. Additionally, I assist in creating content for FICO Software to amplify messaging for FICO Xpress Optimization and assist with the publishing of the LinkedIn FICO AI Newsletter to promote research and product awareness.
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Sports Sponsorships & Creative Direction
FICO Champions | Brand Equity | Credit Education | Production Architecture
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Objective: To translate corporate social responsibility and credit education goals into engaging, story-driven video material through global sports sponsorships. My role focuses on the creative architecture, scripting, and visual direction of all promotional and educational video assets involving sports properties like Chelsea FC, Kyle Busch, PVF, Chris Eubanks, and Laver Cup. I bridge the gap between sports culture and financial literacy by designing video frameworks that capture audience attention while maintaining absolute brand compliance and production consistency.
Results
To architect and manage end-to-end multi-channel social media content strategies that drive product awareness, channel growth, and demographic expansion across FICO’s B2B and B2C portfolios. A core focus of this strategy is driving social traffic to high-value digital resources, structuring calls to action that guide prospects directly to gated landing pages, white papers, podcasts, videos, blogs, and the corporate newsroom.
On the B2B side, I oversee the strategic positioning of enterprise Scores solutions including FICO® Platform, the FICO® Score Credit Insights, FICO® Score 10T, UltraFICO® Score , FICO Secondary, and FICO® Auto Score. Simultaneously, I have amplified FICO Software messaging for FICO® Xpress Optimization and currently publish the FICO Applied Intelligence News newsletter to promote industry research.
Concurrently, I spearhead B2C consumer demand and credit education through the strategic promotion of credit educational materials from myFICO, FICO Score A Better Future® (SABF), SABF Fundamentals, FICO Champions, Scores event promotions, and FICO Impact.
To lower the barrier to entry for financial literacy, I direct the complete creative lifecycle, including scriptwriting and asset storyboarding, for consumer educational videos and high-visibility athletic sponsorships featuring Chelsea F.C., NASCAR’s Kyle Busch, the Pro Volleyball Federation (PVF), Laver Cup, and Chris Eubanks. In this role, I collaborated directly with athlete management teams and internal on-camera subject matter experts.
︎ ︎ ︎ ︎ ︎
B2B & B2C FICO Score Initiatives
B2B & B2C Scores | FICO Impact | Product Awareness | Research Promotion | Content Strategy
Objective: To elevate consumer financial awareness and drive public engagement through targeted marketing and product promotions under the broader FICO Scores and FICO Impact umbrella. I lead the strategic consumer communication journey for Score A Better Future, SABF Fundamentals, SABF Partnerships, and SABF Event promotions. This work successfully lowers the barrier to entry for credit education, guiding audiences navigating credit toward free educational resources, events, and deeper brand interaction.
Results
- 5% Eng. Rate
- 34.6K Interactions
- 5.6M Impressions
B2B Enterprise & Product Awareness: Software
B2B Software | Product Awareness | Research Promotion | Content Strategy
Objective: To manage the end-to-end social media content strategies for FICO B2B Scores and FICO Software. This includes creating channel growth strategies to reach various target audiences and overseeing the content strategy for B2B Scores products. Additionally, I assist in creating content for FICO Software to amplify messaging for FICO Xpress Optimization and assist with the publishing of the LinkedIn FICO AI Newsletter to promote research and product awareness.
Sports Sponsorships & Creative Direction
FICO Champions | Brand Equity | Credit Education | Production Architecture
Objective: To translate corporate social responsibility and credit education goals into engaging, story-driven video material through global sports sponsorships. My role focuses on the creative architecture, scripting, and visual direction of all promotional and educational video assets involving sports properties like Chelsea FC, Kyle Busch, PVF, Chris Eubanks, and Laver Cup. I bridge the gap between sports culture and financial literacy by designing video frameworks that capture audience attention while maintaining absolute brand compliance and production consistency.
Results
- 3.2% Eng. Rate
- 500K+ Overall Video Views
- 1M+ Overall Impressions