Digital Media Manager | Jolt Action & Jolt Innitiative
During my time at Jolt, I led the digital brand strategy and asset execution to engage and mobilize target demographics across Texas, driving a 10% growth in brand audience across channels within just six months. I specialized in long-form, multi-channel storytelling, managing the creative strategy and production for social media, email campaigns, paid advertising, partnerships, and community events.
A core component of my role involved elevating community and cultural voices; I directed content strategy for the Jolt Voces podcast, managed the brand's Artists in Residence program, and established critical partnerships with prominent influencers, thought leaders, and statewide organizations ahead of the 87th Texas Legislature to maximize regional impact.
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Arriba Las Mujeres
During my time at Jolt, I led the digital brand strategy and asset execution to engage and mobilize target demographics across Texas, driving a 10% growth in brand audience across channels within just six months. I specialized in long-form, multi-channel storytelling, managing the creative strategy and production for social media, email campaigns, paid advertising, partnerships, and community events.
A core component of my role involved elevating community and cultural voices; I directed content strategy for the Jolt Voces podcast, managed the brand's Artists in Residence program, and established critical partnerships with prominent influencers, thought leaders, and statewide organizations ahead of the 87th Texas Legislature to maximize regional impact.
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Arriba Las Mujeres
Jolt Initiative | Lead Generation | Integrated Marketing | Omnichannel
About Arriba Las Mujeres (ALM): A personal development and leadership program that brings to light how specific issues directly impact the Latina community in Texas, including good jobs, healthcare, education, and voting rights. The program includes practical career skills such as networking, resume building, personal branding, and more.
Objective: To promote ALM through paid, email, webinars, and organic social media in order to register 100 women for the program and build brand awareness around Jolt’s efforts to engage young women in the Latina community.
Working with artist in residence, Ana Ruiz, I made sure that branding and imagery worked to represent what ALM is and connected back to Jolt’s organizational storytelling. Each post provided details of the event, deadlines, benefits, and a CTA to our registration form. In addition, we reached out to ALM alumna who could provide thought leadership on the program in hopes of activating continued interest.
Value-add was created for prospective registrants through the use of media tool kits which included branded tweets, gifs, and graphic art that they could learn from and share on their own feeds. This worked as interactive participation and brand awareness for Jolt to reach broader audiences organically.
Finally, we worked with other nonprofits across the state who had interest in reaching this targeted demographic to share on their feeds in a co-branded way by tagging Jolt and sharing information about the program in exchange for sharing tools on how to engage with young Latinas in Texas.
Working with artist in residence, Ana Ruiz, I made sure that branding and imagery worked to represent what ALM is and connected back to Jolt’s organizational storytelling. Each post provided details of the event, deadlines, benefits, and a CTA to our registration form. In addition, we reached out to ALM alumna who could provide thought leadership on the program in hopes of activating continued interest.
Value-add was created for prospective registrants through the use of media tool kits which included branded tweets, gifs, and graphic art that they could learn from and share on their own feeds. This worked as interactive participation and brand awareness for Jolt to reach broader audiences organically.
Finally, we worked with other nonprofits across the state who had interest in reaching this targeted demographic to share on their feeds in a co-branded way by tagging Jolt and sharing information about the program in exchange for sharing tools on how to engage with young Latinas in Texas.
Results
- 300 Registrants
- 5% Engagement rate
Jolt Action Tiktok
TikTok Strategy | Content Creation | Brand Management
Objective: Jolt Action believes in advocating for the voting rights of Latinos around the state of Texas. I developed
a strategy for TikTok that would engage and
educate a targeted Gen Z and Millenial audience. Curated content revolved around lobbying, media features, and
the 87th Texas Legislature. Call to action directed to the Voter Resources landing page.
Results
- Avg. engagement rate of 7% - 15%
- Avg. 550 video views per video
- 6% YoY growth