Digital Marketing Specialist | Outreach Strategists, LLC
To strategically develop and execute comprehensive Google Ads campaigns including targeted text, display, and video advertisements designed to drive voter engagement and political awareness across Texas, while strictly navigating sensitive category compliance and optimizing localized audience targeting.
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To strategically develop and execute comprehensive Google Ads campaigns including targeted text, display, and video advertisements designed to drive voter engagement and political awareness across Texas, while strictly navigating sensitive category compliance and optimizing localized audience targeting.
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Objective: As part of a broader digital strategy encompassing multiple search and display campaigns, I ran this text advertisement to deliver localized Texas legislative news. The campaign leveraged broad demographic reach by including all age and gender groups while explicitly targeting geographically within the state of Texas.
By ensuring strict alignment with Google’s political advertising policies, the ad effectively engaged a statewide audience without relying on restricted sensitive category targeting. This high-performing text ad served as a foundational asset alongside our video and search placements to maximize political transparency and reader acquisition.
Results
- Ad Format: Text advertisement
- Ad Spend: $5K to $6K (USD)
- Impressions: 800K to 900K times shown
- Geographic Target: Texas, United States
- Demographics: Included all age and gender groups