Digital Brand Coordinator | Stage Stores Inc.
To build, scale, and manage Stage Stores' first influencer marketing program from scratch alongside overseeing the social media management for 20 brand channels. This includes retailers: Stage, Palais Royal, Gordmans, Bealls, Peebles, and Goodys.
As Digital Brand Coordinator, I established the foundational infrastructure for an influencer network across six nameplates, directly managing a monthly budget of $10,000 to $50,000 dollars allocated for paid social and influencer initiatives. This program was engineered to support various retail campaigns, location openings, and high-impact organizational partnerships such as the Breast Cancer Research Foundation (BCRF) and No Kid Hungry.
My daily scope involved directing influencer management across social platforms and blogs, including shipping PR packages and gift cards, managing agency partnerships, and reviewing all influencer-created assets to ensure correct brand representation.
Breast Cancer Awareness Month: #iPinkiCan
To build, scale, and manage Stage Stores' first influencer marketing program from scratch alongside overseeing the social media management for 20 brand channels. This includes retailers: Stage, Palais Royal, Gordmans, Bealls, Peebles, and Goodys.
As Digital Brand Coordinator, I established the foundational infrastructure for an influencer network across six nameplates, directly managing a monthly budget of $10,000 to $50,000 dollars allocated for paid social and influencer initiatives. This program was engineered to support various retail campaigns, location openings, and high-impact organizational partnerships such as the Breast Cancer Research Foundation (BCRF) and No Kid Hungry.
My daily scope involved directing influencer management across social platforms and blogs, including shipping PR packages and gift cards, managing agency partnerships, and reviewing all influencer-created assets to ensure correct brand representation.
Breast Cancer Awareness Month: #iPinkiCan
Influencer Marketing | Brand Partnerships | Brand Management | Social Media Management
Objective: To develop and execute the #iPinkiCan influencer marketing campaign for Breast Cancer Awareness Month to drive awareness and financial support for the Breast Cancer Research Foundation (BCRF).
Utilizing the brand's influencer network, I managed relationships with 10 influencers across social platforms and blogs to share stories of strength and resilience. The campaign was strategically designed to direct social audiences to a co-branded merchandise landing page, where 50% of the proceeds were donated to the foundation.
Results
Utilizing the brand's influencer network, I managed relationships with 10 influencers across social platforms and blogs to share stories of strength and resilience. The campaign was strategically designed to direct social audiences to a co-branded merchandise landing page, where 50% of the proceeds were donated to the foundation.
Results
- 10,000 follower growth across social channels
- 10% Eng. Rate
- Generated a 25% page view increase on the dedicated landing page
- Contributed directly to the success of reaching a $100,000 dollar donation goal
No Kid Hungry: Back to School
Influencer Marketing | Brand Partnerships | Brand Management | Social Media Management
The first initiative directed audiences to purchase select co-branded items, specifically two branded lunch boxes and water bottles, with Stage donating 50% of the sales to the organization. The second initiative leveraged user-generated content by driving a social call to action where Stage committed to donating $1 dollar for every Instagram feed post utilizing the campaign hashtag #FuelKidsFutures.