https://ambarmendez.com Ambar Mendez - Digital Communicator Sat, 13 Jun 2026 08:24:15 +0000 https://ambarmendez.com en https://ambarmendez.com/Home Tue, 14 Apr 2026 05:42:29 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/Home <img width="2329" height="3105" width_o="2329" height_o="3105" data-src="https://freight.cargo.site/t/original/i/d0f19183ca5e6f4494c45f1050e687505fa6a2b1dfa7d0a70982af14dc5b06bf/IMG_3489.png" data-mid="249357847" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/d0f19183ca5e6f4494c45f1050e687505fa6a2b1dfa7d0a70982af14dc5b06bf/IMG_3489.png" /> With roughly a decade of experience managing multi-million-view campaigns for industry leaders, I specialize in building resilient online brand identities through data-driven storytelling. Currently pursuing a Master of Science in Marketing at Texas A&amp;M's Mays Business School, I combine my years of field expertise with data-driven strategies to drive measurable growth in competitive markets. I do this by making complex topics more digestible for target audiences while maintaing a brand's voice and image. My goal is to help forward-thinking brands navigate the digital landscape with precision, purpose, and adaptability.Learn more about me and my work. https://ambarmendez.com/About Wed, 11 Mar 2020 01:37:20 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/About <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/a605924dfbb92942bcdc3bf133185c264693dddeaf56ce2c64645b31f8e1fce8/IMG_1261-Edit.png" data-mid="247085507" border="0" src="https://freight.cargo.site/w/1000/i/a605924dfbb92942bcdc3bf133185c264693dddeaf56ce2c64645b31f8e1fce8/IMG_1261-Edit.png" /> Mindset &amp; Method The core of my work has always been the ability to make the complex feel personal. Having navigated the evolution of the digital landscape from simple platform presence to sophisticated storytelling, I focus on the intersection where brand identity meets consumer perception. I specialize in building strategies that stay resilient in unpredictable markets, ensuring that every move a brand makes is backed by a clear, functional purpose. Leading social strategies for organizations in fintech and energy, as well as advocacy at the state level, I have managed multi-channel campaigns across both B2B and B2C sectors. This range of experience has taught me how to pivot narratives for different worlds: whether I am translating technical financial data for corporate stakeholders or humanizing large-scale energy initiatives for the public. My goal is always the same: ensuring a brand’s voice is heard through the noise, regardless of the industry. While I have the hands-on experience, I recognized that the next step in my career required a deeper understanding of how to bridge creative work with the actual data and psychology behind consumer decisions. This led to my current pursuit of a Master of Science in Marketing at Texas A&amp;M’s Mays Business School. By layering my field experience with the analytical models I’m studying now, I approach brand management with a dual perspective: the instinct of someone who has been doing the work for years and the precision to back it up with data. I am now focused on taking this combination of field experience and academic depth into a Brand Management or Digital Strategy role. I am driven by the opportunity to help forward-thinking organizations navigate their digital evolution with precision, purpose, and a reputation for clear, impactful brand perception. Learn more about some of my work and experience. https://ambarmendez.com/Portfolio Sun, 12 Apr 2026 05:08:13 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/Portfolio Good work leaves a mark. Every logo holds a story. Select one to view my contribution. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/40998868dc7b7137a49a4cf96123a6324f93be88118bc4273d6b99c190cbbcc6/Texas-AM-Logo.png" data-mid="249335580" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/40998868dc7b7137a49a4cf96123a6324f93be88118bc4273d6b99c190cbbcc6/Texas-AM-Logo.png" /> <img width="720" height="320" width_o="720" height_o="320" data-src="https://freight.cargo.site/t/original/i/4c1d0fdb80cae777ceb426bb1c81804254de04087f784301ff81e45cafd87299/bounteous-logo.png" data-mid="249299345" border="0" data-scale="54" src="https://freight.cargo.site/w/720/i/4c1d0fdb80cae777ceb426bb1c81804254de04087f784301ff81e45cafd87299/bounteous-logo.png" /> <img width="1584" height="1224" width_o="1584" height_o="1224" data-src="https://freight.cargo.site/t/original/i/e78d84d88053d559fc8083bc25d71d8ec8f07774898fbb70bea09ba31aad1bcd/Jolt-Logo.png" data-mid="249299347" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/e78d84d88053d559fc8083bc25d71d8ec8f07774898fbb70bea09ba31aad1bcd/Jolt-Logo.png" /> <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/522b9e9fd38d99baff327817d42c8ad69e63e7ed41e9776dc7cbfd59c084599c/Outreach-Strategists-LLC.png" data-mid="249411742" border="0" data-scale="59" src="https://freight.cargo.site/w/320/i/522b9e9fd38d99baff327817d42c8ad69e63e7ed41e9776dc7cbfd59c084599c/Outreach-Strategists-LLC.png" /> <img width="1800" height="644" width_o="1800" height_o="644" data-src="https://freight.cargo.site/t/original/i/808347bfa8c268b689e1e53b45b5586f0f50df50eed9cd212664f63713a9a0f8/FICO-logo.png" data-mid="249299346" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/808347bfa8c268b689e1e53b45b5586f0f50df50eed9cd212664f63713a9a0f8/FICO-logo.png" /> <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/318828d77fc5f4262533901674e072e6abfe5ca7960111f5eeb86e11979685b5/Phillips-66-logo-2.png" data-mid="249299609" border="0" data-scale="63" src="https://freight.cargo.site/w/320/i/318828d77fc5f4262533901674e072e6abfe5ca7960111f5eeb86e11979685b5/Phillips-66-logo-2.png" /><img width="1707" height="2002" width_o="1707" height_o="2002" data-src="https://freight.cargo.site/t/original/i/2e2f0e530eb524f6b5c403df996cae1f17d773a350ab39fc165e12b6a3a02abe/stage-store-logo-v.png" data-mid="249299572" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/2e2f0e530eb524f6b5c403df996cae1f17d773a350ab39fc165e12b6a3a02abe/stage-store-logo-v.png" /> https://ambarmendez.com/Texas-A-M-University Wed, 10 Jun 2026 17:55:56 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/Texas-A-M-University About the Program:&nbsp;The Flex Online M.S. in Marketing program at Texas A&amp;M University’s Mays Business School is an intensive, accelerated curriculum designed to transform analytical data into actionable corporate strategy. The program emphasizes advanced marketing frameworks, real-world client consulting, and data-driven decision-making, preparing graduates to navigate complex digital ecosystems, product launches, and brand management challenges from day one. Omnichannel &amp; Brand Strategy:&nbsp; H-E-B Autonomous Delivery Robots Omnichannel | Consumer Marketing | Persona Develoment | Market Research <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f1d92de057ca175edd8619c57697a38d749bb6e18601663f5fe6333f352000a/HEB---TAMU-Autonomous-Delivery-Strategy.png" data-mid="249337726" border="0" src="https://freight.cargo.site/w/1000/i/6f1d92de057ca175edd8619c57697a38d749bb6e18601663f5fe6333f352000a/HEB---TAMU-Autonomous-Delivery-Strategy.png" /> Project Objective: To analyze consumer perceptions, motivations, and barriers surrounding autonomous tech-enabled grocery delivery, and translate those insights into a launch-ready branding strategy for Texas retailer H-E-B. Tasked with a five-part assignment, our group designed a strategic messaging hierarchy to position the autonomous fleet as the ultimate mid-week refill and forgotten item solution. Through creative concept design, data-driven promotional concepts, and target user profiling, we delivered an end-to-end campaign plan focused on building trust, reducing consumer anxiety, and lowering last-mile delivery costs. See the full presentation here. Key Details: The Course: MKTG 656 - Branding and Marketing CommunicationsThe Brand/Product: H-E-B Autonomous Robot DeliveryProject Deliverables: Primary/secondary survey research, target consumer personas, campaign tagline, promotional concepts, and growth/operational KPIs Case Study: Poncho &amp; Texas A&amp;M University GTM StrategyGo-To-Market Strategy | Brand Marketing | Market Research <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49669e6a16f5c7d1af04dfca9dd19efc75df088a2dfd57448327e6308cef59f2/Ponch-and-TAMU.png" data-mid="249337518" border="0" src="https://freight.cargo.site/w/1000/i/49669e6a16f5c7d1af04dfca9dd19efc75df088a2dfd57448327e6308cef59f2/Ponch-and-TAMU.png" />Project&nbsp;Objective:&nbsp;As part of a collaborative consulting project for Poncho Outdoors, I worked with a team of marketing professionals to develop a Go-To-Market roadmap for expanding the brand's presence at Texas A&amp;M University (TAMU). By synthesizing qualitative interviews with quantitative survey data, our group identified a sleeping opportunity where high cultural alignment met low brand awareness among the student demographic. We focused on translating these insights into a functional 4-P strategy, identifying specific trust-building behaviors such as on-campus interactions and "Day in the Life" content that drive brand adoption in this market. The project culminated in a formal presentation of our data-backed recommendations to executive leadership at Poncho and the TAMU Licensing &amp; Branding team, providing a realistic action plan for the brand's expansion into the university ecosystem. See the full presentation here. Key Details:The Course: MKTG 665 - Marketing ResearchThe Brand/Product: Poncho Outdoors; Collegiate Apparel ExpansionProject Insights &amp; Concepts: Identified an unexploited market segment among young adults at TAMU, mapping out an expansion roadmap specifically designed to bridge the gap between high lifestyle compatibility and low existing brand penetration.Project Deliverables: A structured Qualtrics questionnaire utilizing multiple-choice, rank-order, and Likert scale metrics, primary qualitative/quantitative data synthesis, and an actionable expansion roadmap presented to Poncho's executive leadership and the TAMU Licensing &amp; Branding team. https://ambarmendez.com/FICO Wed, 10 Jun 2026 04:57:44 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/FICO Demand Generation Manager - Social Media | FICO To architect and manage end-to-end multi-channel social media content strategies that drive product awareness, channel growth, and demographic expansion across FICO’s B2B and B2C portfolios. On the B2B side, I oversee the strategic positioning of enterprise Scores solutions including FICO® Platform, the FICO® Score Credit Insights, FICO® Score 10T, UltraFICO® Score , FICO Secondary, and FICO® Auto Score. Simultaneously, I have amplified FICO Software messaging for FICO® Xpress Optimization and currently publish the FICO Applied Intelligence News newsletter to promote industry research. Concurrently, I spearhead B2C consumer demand and credit education through the strategic promotion of credit educational materials from myFICO, FICO Score A Better Future® (SABF), SABF Fundamentals, FICO Champions, SABF event promotions, and FICO Impact. To lower the barrier to entry for financial literacy, I direct the complete creative lifecycle, including scriptwriting and asset storyboarding, for consumer educational videos and high-visibility athletic sponsorships featuring Chelsea FC, NASCAR’s Kyle Busch, the Pro Volleyball Federation (PVF), Keegan Bradley, and Chris Eubanks. In this role, I collaborated directly with athlete management teams and internal on-camera subject matter experts.︎ ︎ ︎ ︎ ︎ B2C Credit Education Initiatives B2B Scores &amp; Software | Product Awareness | Research Promotion | Content Strategy <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/56cc30d7d7642d38a435d6d0f21e74e9e9422f99930243dc077de368f96cb327/1.png" data-mid="249411142" border="0" src="https://freight.cargo.site/w/1000/i/56cc30d7d7642d38a435d6d0f21e74e9e9422f99930243dc077de368f96cb327/1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cb4e4ad7701addaf7c6a8abbbbc7cd46c21a61a3f08d9f97c5630ba10a8ef067/2-4.png" data-mid="249411143" border="0" src="https://freight.cargo.site/w/1000/i/cb4e4ad7701addaf7c6a8abbbbc7cd46c21a61a3f08d9f97c5630ba10a8ef067/2-4.png" /> <img width="1232" height="1540" width_o="1232" height_o="1540" data-src="https://freight.cargo.site/t/original/i/a4e6015fb490e58e3293c4c75e58f1cb717ffb410998cf6e789ac57ad4f848ac/Screenshot-2026-06-13-at-2.02.32AM.png" data-mid="249411146" border="0" src="https://freight.cargo.site/w/1000/i/a4e6015fb490e58e3293c4c75e58f1cb717ffb410998cf6e789ac57ad4f848ac/Screenshot-2026-06-13-at-2.02.32AM.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4b3f6a3b9e3bd944f78462fb0dffdb5c077db1a3f9d99d8e3c34f9a22de0bfcc/MKT-20942-V3-2.png" data-mid="249411145" border="0" src="https://freight.cargo.site/w/1000/i/4b3f6a3b9e3bd944f78462fb0dffdb5c077db1a3f9d99d8e3c34f9a22de0bfcc/MKT-20942-V3-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ed11eb4acd42ebe1e0a100b214ec341b6875548b100d043051fa3562d92bae5b/1-2.png" data-mid="249411141" border="0" src="https://freight.cargo.site/w/1000/i/ed11eb4acd42ebe1e0a100b214ec341b6875548b100d043051fa3562d92bae5b/1-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/537837587a1de027976fdd736728ccbcffbf2353c719180eb2a9010868683bea/2.png" data-mid="249411144" border="0" src="https://freight.cargo.site/w/1000/i/537837587a1de027976fdd736728ccbcffbf2353c719180eb2a9010868683bea/2.png" /> Objective:&nbsp;To elevate consumer financial awareness and drive public engagement through targeted marketing and product promotions under the broader FICO Impact umbrella. I lead the strategic consumer communication journey for Score A Better Future, SABF Fundamentals, SABF Partnerships, and SABF Event promotions. This work successfully lowers the barrier to entry for credit education, guiding audiences navigating credit toward free educational resources, events, and deeper brand interaction. Results 5% Eng. Rate 34.6K Interactions5.6M Impressions B2B Enterprise &amp; Product Awareness Portfolio B2B Scores &amp; Software | Product Awareness | Research Promotion | Content Strategy <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f5ebc97ae61255365352be78897731c511e348e6cec850fa7d3184838ee7865/1-3.png" data-mid="249410858" border="0" src="https://freight.cargo.site/w/1000/i/6f5ebc97ae61255365352be78897731c511e348e6cec850fa7d3184838ee7865/1-3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8028af1304eae42d944455bdd71271ef3deb9e68e2d378923a55b942808a14d8/2-2.png" data-mid="249411044" border="0" src="https://freight.cargo.site/w/1000/i/8028af1304eae42d944455bdd71271ef3deb9e68e2d378923a55b942808a14d8/2-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/409f89042f7057975e5356bf8a04661ecd57b4fbaa7d042450baa94a19a2fa61/3.png" data-mid="249411045" border="0" src="https://freight.cargo.site/w/1000/i/409f89042f7057975e5356bf8a04661ecd57b4fbaa7d042450baa94a19a2fa61/3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d5ad253e893e58d30ffec9b1917a931efbe0654f9b15788184877eb03132e88c/1-1.png" data-mid="249410857" border="0" src="https://freight.cargo.site/w/1000/i/d5ad253e893e58d30ffec9b1917a931efbe0654f9b15788184877eb03132e88c/1-1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/92989434f3a55cdefb66b844db42adfa8f6aaea0e65c83ac16f5a5cf0c57d31d/1-2.png" data-mid="249411047" border="0" src="https://freight.cargo.site/w/1000/i/92989434f3a55cdefb66b844db42adfa8f6aaea0e65c83ac16f5a5cf0c57d31d/1-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b510abd61467515bb629c822d7afe130fffac3e883f13be9f4ab6290d466268e/1-3.png" data-mid="249411048" border="0" src="https://freight.cargo.site/w/1000/i/b510abd61467515bb629c822d7afe130fffac3e883f13be9f4ab6290d466268e/1-3.png" /> Objective:&nbsp;To manage the end-to-end social media content strategies for FICO B2B Scores and FICO Software. This includes creating channel growth strategies to reach various target audiences and overseeing the content strategy for B2B Scores products. Additionally, I assist in creating content for FICO Software to amplify messaging for FICO Xpress Optimization and assist with the publishing of the LinkedIn FICO AI Newsletter to promote research and product awareness. <img width="1272" height="1264" width_o="1272" height_o="1264" data-src="https://freight.cargo.site/t/original/i/1d1f1189ec680b864ec03d6b0a8511c16e21f4016fda003edfbe412852594cb3/Screenshot-2026-06-13-at-1.54.07AM.png" data-mid="249411064" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/1d1f1189ec680b864ec03d6b0a8511c16e21f4016fda003edfbe412852594cb3/Screenshot-2026-06-13-at-1.54.07AM.png" /> Sponsorship Activation &amp; Creative Direction Sports Sponsorships | Brand Equity | Credit Education | Production Architecture <img width="806" height="1428" width_o="806" height_o="1428" data-src="https://freight.cargo.site/t/original/i/dd104518d25b83de3d80b369a07c30e7a3f56dd15d2d14fb7c2e19cf78b67a14/Screenshot-2026-06-13-at-12.59.52AM.png" data-mid="249410510" border="0" src="https://freight.cargo.site/w/806/i/dd104518d25b83de3d80b369a07c30e7a3f56dd15d2d14fb7c2e19cf78b67a14/Screenshot-2026-06-13-at-12.59.52AM.png" /> <img width="804" height="1426" width_o="804" height_o="1426" data-src="https://freight.cargo.site/t/original/i/2fe4f080e9f17a6053eac5376e5eb0ce1f96735704d1bb3cefd371791623d45e/Screenshot-2026-06-13-at-12.58.27AM.png" data-mid="249410509" border="0" src="https://freight.cargo.site/w/804/i/2fe4f080e9f17a6053eac5376e5eb0ce1f96735704d1bb3cefd371791623d45e/Screenshot-2026-06-13-at-12.58.27AM.png" /> <img width="802" height="1428" width_o="802" height_o="1428" data-src="https://freight.cargo.site/t/original/i/373343b7bc99f4649179d2868bfcac557392dd8cc46c770a2187ba0934fdf1a0/Screenshot-2026-06-13-at-1.09.16AM.png" data-mid="249410634" border="0" src="https://freight.cargo.site/w/802/i/373343b7bc99f4649179d2868bfcac557392dd8cc46c770a2187ba0934fdf1a0/Screenshot-2026-06-13-at-1.09.16AM.png" /> <img width="802" height="1428" width_o="802" height_o="1428" data-src="https://freight.cargo.site/t/original/i/7cf0ad62eb053106e067f41d79f2b3e77fb70f59e921d3ee7f023ad9520d16ff/Screenshot-2026-06-13-at-1.19.04AM.png" data-mid="249410745" border="0" src="https://freight.cargo.site/w/802/i/7cf0ad62eb053106e067f41d79f2b3e77fb70f59e921d3ee7f023ad9520d16ff/Screenshot-2026-06-13-at-1.19.04AM.png" /> Objective:&nbsp;To translate corporate social responsibility and credit education goals into engaging, story-driven video material through global sports sponsorships. My role focuses on the creative architecture, scripting, and visual direction of all promotional and educational video assets involving sports properties like Chelsea FC, Kyle Busch, PVF, Chris Eubanks, and Laver Cup. I bridge the gap between sports culture and financial literacy by designing video frameworks that capture audience attention while maintaining absolute brand compliance and production consistency.Results 3.2% Eng. Rate 500K+ Overall Video Views1M+ Overall Impressions https://ambarmendez.com/Outreach-Strategists-LLC Sat, 13 Jun 2026 08:24:15 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/Outreach-Strategists-LLC Digital Marketing Specialist | Outreach Strategists, LLCTo strategically develop and execute comprehensive Google Ads campaigns including targeted text, display, and video advertisements designed to drive voter engagement and political awareness across Texas, while strictly navigating sensitive category compliance and optimizing localized audience targeting. <img width="1262" height="1072" width_o="1262" height_o="1072" data-src="https://freight.cargo.site/t/original/i/b1ff9ad3471f53e3048d7ee3b998ba85122196dd52a916acda6d770ab8f50559/Screenshot-2026-06-13-at-3.30.38AM.png" data-mid="249411784" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/b1ff9ad3471f53e3048d7ee3b998ba85122196dd52a916acda6d770ab8f50559/Screenshot-2026-06-13-at-3.30.38AM.png" />Objective: As part of a broader digital strategy encompassing multiple search and display campaigns, I ran this text advertisement to deliver localized Texas legislative news. The campaign leveraged broad demographic reach by including all age and gender groups while explicitly targeting geographically within the state of Texas. By ensuring strict alignment with Google’s political advertising policies, the ad effectively engaged a statewide audience without relying on restricted sensitive category targeting. This high-performing text ad served as a foundational asset alongside our video and search placements to maximize political transparency and reader acquisition. ResultsAd Format: Text advertisement Ad Spend: $5K to $6K (USD) Impressions: 800K to 900K times shown Geographic Target: Texas, United States Demographics: Included all age and gender groups https://ambarmendez.com/Phillips-66 Wed, 10 Jun 2026 04:57:54 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/Phillips-66 Digital Communications Advisor | Phillips 66&nbsp; Managed end-to-end digital communications and multi-channel content strategies to align Phillips 66’s corporate storytelling with key business units, including Midstream, Refining, Sustainability, Energy Research &amp; Innovation, and Renewable Fuels. I produced major video campaigns—notably 'In the Field', 'Our EnERGy', and localized heritage month spotlights—collaborating with HR, Field Marketing teams, Corporate Communications, and the Brand &amp; Design department to format studio assets for social, web, internal, and corporate display channels. By synthesizing internal data with insights from subject matter experts (SMEs), I developed creative assets, scripts, and strategy for high-visibility digital series like 'Emerging Energies' focusing on carbon capture storage, and 'Products We Make Possible' an evergreen agency-partnered campaign detailing everyday petroleum applications.︎ ︎ ︎ ︎ Our EnERGy HR &amp; Recruitment | ERG | Thought Leadership &amp; Branding | Employee Engagement&nbsp;Objective: To increase awareness around the Phillips 66 Employee Resource Groups (ERGs) through thought leadership in order to show how inclusion and diversity are embedded into the company’s culture. Campaign activations ran across corporate social media channels, internal digital platforms, and the website. The call-to-action directed to the newly designed Our People webpage. The “Our EnERGy” name was chosen as a play on words. Phillips 66 provides energy and improves lives, but the ERGs are the energy of the company and who make the work possible. Our Energy is who embodies the company and creates an inclusive and diverse culture. All interviews were conducted by me. I provided the creative direction for the overall look and feel of the videos so that they matched the colors of each group. Emphasizing the importance of better user experience, we used various specs/ratios that would meet performance goals. Results: 30K follower growth across social accounts with LinkedIn being the most engaged channel 7.3% engagement rate 400 link clicks with an increased page view time Over 300,000 impressions in total Phillips 66 Powers: Products We Make Possible Evergreen Social | Petroleum Business Operation | Education ︎ Viddy Award Winning CampaignEver wondered what household items were made of? Through curated scenarios, these videos allowed for Phillips 66 to engage audiences with a personable message. Objective: To show all the products that are made possible through petroleum and develop more of that narrative through the post copy. View More:Products We Make Possible: Poolside VacationsProducts We Make Possible: Pickup GamesProducts We Make Possible: Camping TripsProducts We Make Possible: Thanksgiving Results: 2% - 3.5% engagement rates No CTA, high engagements resulted through comments and resharesBetween 30,000 - 50,000 average impressions In the Field HR &amp; Recruitment | Refining Business Operation | Brand Awareness | Employee Engagement ︎ Sizzle Reel - Viddy Award WinnerObjective: To build brand awareness around different Phillips 66 business operations and shine light on hard to fill positions in key market areas. The campaign was broken up by matching a video of persons interviewed to a video of where their job was located. In addition to sharing organically to social media, there was a paid push to share these videos to selected target areas for job listing visibility.Worked in close collaboration with HR &amp; Recruitment, selected participants were invited to interview and be photographed for this campaign. These posts incorporated pulled quotes from the interviews with selected video and imagery along with a small copy description that would create interest around the role or location. The CTA directed to either the careers page or specific locations page. View full playlist here. Results: 2,500,000 impressions~ 1 million video views3,000 link clicks Energy Research &amp; Innovation HR &amp; Recruitment | ER&amp;I Business Operation | Brand Awareness ︎ Viddy Award WinnerObjective: To inform and build awareness around the Phillips 66 Research Center in Barttlesville, Oklahoma.Researched extensively and worked in close collaboration with the Creative team and subject matter experts to accurately portray what Energy Research &amp; Innovation is at Phillips 66. Emerging Energies: Carbon Capture Storage Evergreen Social | Sustainability Business Operation | Education Objective: To bridge the gap between heavy energy engineering and public digital engagement by producing a high-impact social media pilot on Carbon Capture and Storage (CCS). I audited internal documents and public data alongside technical engineering teams to synthesize compliance-approved messaging for the Sustainability and Energy Research &amp; Innovation business units. I then directed the creative storyboarding and script execution, optimizing the video specifically for viewer retention, educational accessibility, and multi-channel delivery across YouTube and Instagram. https://ambarmendez.com/Jolt Wed, 10 Jun 2026 04:58:04 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/Jolt Digital Media Manager | Jolt Action &amp; Jolt Innitiative During my time at Jolt, I led the digital brand strategy and asset execution to engage and mobilize target demographics across Texas, driving a 10% growth in brand audience across channels within just six months. I specialized in long-form, multi-channel storytelling, managing the creative strategy and production for social media, email campaigns, paid advertising, partnerships, and community events. A core component of my role involved elevating community and cultural voices; I directed content strategy for the Jolt Voces podcast, managed the brand's Artists in Residence program, and established critical partnerships with prominent influencers, thought leaders, and statewide organizations ahead of the 87th Texas Legislature to maximize regional impact.︎ ︎ ︎ ︎ Arriba Las Mujeres Jolt Initiative | Lead Generation | Integrated Marketing | Omnichannel <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/71c1202161066df963f72ebcb4c75de170b188235be9097e49325c85055b3060/Arriba-Las-Mujeres-1.jpeg" data-mid="249299778" border="0" src="https://freight.cargo.site/w/1000/i/71c1202161066df963f72ebcb4c75de170b188235be9097e49325c85055b3060/Arriba-Las-Mujeres-1.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3b039b607a594421ff62c656ca834c6c7aba1d91ccae35805eb69618ebef89e/Arriba-Las-Mujeres-3.jpeg" data-mid="249299780" border="0" src="https://freight.cargo.site/w/1000/i/f3b039b607a594421ff62c656ca834c6c7aba1d91ccae35805eb69618ebef89e/Arriba-Las-Mujeres-3.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/afebf6f40cab92631a47e6177c2aa2976b43d7d87285bf0fa5b84fd912b03f6c/Arriba-Las-Mujeres-2.jpeg" data-mid="249299779" border="0" src="https://freight.cargo.site/w/1000/i/afebf6f40cab92631a47e6177c2aa2976b43d7d87285bf0fa5b84fd912b03f6c/Arriba-Las-Mujeres-2.jpeg" /> About Arriba Las Mujeres (ALM): A personal development and leadership program that brings to light how specific issues directly impact the Latina community in Texas, including good jobs, healthcare, education, and voting rights. The program includes practical career skills such as networking, resume building, personal branding, and more. Objective: To promote ALM through paid, email, webinars, and organic social media in order to register 100 women for the program and build brand awareness around Jolt’s efforts to engage young women in the Latina community. Working with artist in residence, Ana Ruiz, I made sure that branding and imagery worked to represent what ALM is and connected back to Jolt’s organizational storytelling. Each post provided details of the event, deadlines, benefits, and a CTA to our registration form. In addition, we reached out to ALM alumna who could provide thought leadership on the program in hopes of activating continued interest. Value-add was created for prospective registrants through the use of media tool kits which included branded tweets, gifs, and graphic art that they could learn from and share on their own feeds. This worked as interactive participation and brand awareness for Jolt to reach broader audiences organically.Finally, we worked with other nonprofits across the state who had interest in reaching this targeted demographic to share on their feeds in a co-branded way by tagging Jolt and sharing information about the program in exchange for sharing tools on how to engage with young Latinas in Texas. Results 300 Registrants5% Engagement rate Jolt Action TiktokTikTok Strategy | Content Creation | Brand Management <img width="1250" height="914" width_o="1250" height_o="914" data-src="https://freight.cargo.site/t/original/i/cee327bccff8068246645f60774422ed3cce2b5a4798e99d1ae5ba6d4e2d1baa/Screenshot-2026-04-12-at-1.26.32PM.png" data-mid="249355240" border="0" src="https://freight.cargo.site/w/1000/i/cee327bccff8068246645f60774422ed3cce2b5a4798e99d1ae5ba6d4e2d1baa/Screenshot-2026-04-12-at-1.26.32PM.png" /> Objective: Jolt Action believes in advocating for the voting rights of Latinos around the state of Texas. I developed a strategy for TikTok that would engage and educate a targeted Gen Z and Millenial audience. Curated content revolved around lobbying, media features, and the 87th Texas Legislature.&nbsp;Call to action directed to the Voter Resources landing page. <img width="926" height="1552" width_o="926" height_o="1552" data-src="https://freight.cargo.site/t/original/i/ec1ee1ecd3a7f8ad2f281bb2af0fbdb425c68f04f52816947623ee38a7847dc6/Screenshot-2026-04-12-at-1.24.05PM.png" data-mid="249355239" border="0" data-scale="43" src="https://freight.cargo.site/w/926/i/ec1ee1ecd3a7f8ad2f281bb2af0fbdb425c68f04f52816947623ee38a7847dc6/Screenshot-2026-04-12-at-1.24.05PM.png" />Results Avg. engagement rate of 7% - 15% Avg. 550 video views per video6% YoY growth https://ambarmendez.com/Stage-Stores-Inc Wed, 10 Jun 2026 04:59:49 +0000 Ambar Mendez - Digital Communicator https://ambarmendez.com/Stage-Stores-Inc Digital Brand Coordinator | Stage Stores Inc. To build, scale, and manage Stage Stores' first influencer marketing program from scratch alongside overseeing the social media management for 20 brand channels. As Digital Brand Coordinator, I established the foundational infrastructure for an influencer network across six nameplates, directly managing a monthly budget of $10,000 to $50,000 dollars allocated for paid social and influencer initiatives. This program was engineered to support various retail campaigns, location openings, and high-impact organizational partnerships such as the Breast Cancer Research Foundation (BCRF) and No Kids Hungry. My daily scope involved directing end-to-end influencer management across social platforms and blogs, including shipping PR packages and gift cards, managing agency partnerships, and reviewing all influencer-created assets to ensure correct brand representation. Breast Cancer Awareness Month: #iPinkiCan Influencer Marketing | Brand Partnerships | Brand Management | Social Media Management <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4864ca822443ead76301b043df114d5166e559bcd7d841a6ce6c30b97c83f75e/Untitled-design-4.png" data-mid="249299809" border="0" src="https://freight.cargo.site/w/1000/i/4864ca822443ead76301b043df114d5166e559bcd7d841a6ce6c30b97c83f75e/Untitled-design-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15317d99e16e49b68ae032aea7c4e6e206c9300d072b09a7539001d5f5253a06/Untitled-design-2.png" data-mid="249299807" border="0" src="https://freight.cargo.site/w/1000/i/15317d99e16e49b68ae032aea7c4e6e206c9300d072b09a7539001d5f5253a06/Untitled-design-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d18dc32ad0fbd635d6ab8710c2d30991aa067fc5da4d7639826247c210d3cbb/Untitled-design-3.png" data-mid="249299808" border="0" src="https://freight.cargo.site/w/1000/i/1d18dc32ad0fbd635d6ab8710c2d30991aa067fc5da4d7639826247c210d3cbb/Untitled-design-3.png" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/80da42317a5d4bcaedd30dca2ca412d3b336f13b94f26adc629cc5a81900eb5c/BCRF-Gordmans-3.jpg" data-mid="249411173" border="0" src="https://freight.cargo.site/w/1000/i/80da42317a5d4bcaedd30dca2ca412d3b336f13b94f26adc629cc5a81900eb5c/BCRF-Gordmans-3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8a73bc77d317a4ddd5c0740cb30ba1cef40d28d1fe39d7d65a379b23ccbabc8c/BCRF-Gordmans-4.jpg" data-mid="249411174" border="0" src="https://freight.cargo.site/w/1000/i/8a73bc77d317a4ddd5c0740cb30ba1cef40d28d1fe39d7d65a379b23ccbabc8c/BCRF-Gordmans-4.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a23bedba7aa73e1f759bb5ead90113c310f2fef95b783f41aedc3374653de41c/BCRF-Gordmans.jpg" data-mid="249411175" border="0" src="https://freight.cargo.site/w/1000/i/a23bedba7aa73e1f759bb5ead90113c310f2fef95b783f41aedc3374653de41c/BCRF-Gordmans.jpg" /> Objective:&nbsp;To develop and execute the #iPinkiCan influencer marketing campaign for Breast Cancer Awareness Month to drive awareness and financial support for the Breast Cancer Research Foundation (BCRF). Utilizing the brand's influencer network, I managed relationships with 10 influencers across social platforms and blogs to share stories of strength and resilience. The campaign was strategically designed to direct social audiences to a co-branded merchandise landing page, where 50% of the proceeds were donated to the foundation.&nbsp; Results 10,000 follower growth across social channels10% Eng. RateGenerated a 25% page view increase on the dedicated landing pageContributed directly to the success of reaching a $100,000 dollar donation goal No Kid Hungry: Back to School Influencer Marketing | Brand Partnerships | Brand Management | Social Media Management <img width="1275" height="1593" width_o="1275" height_o="1593" data-src="https://freight.cargo.site/t/original/i/75020fedef581e4a81c894c85bd9116063f484bd5b014a0258e6d7d55566de5e/Stage-NKH-2.jpg" data-mid="249411422" border="0" src="https://freight.cargo.site/w/1000/i/75020fedef581e4a81c894c85bd9116063f484bd5b014a0258e6d7d55566de5e/Stage-NKH-2.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/683d6fe34c8742bcd1bfa501267276f7d0b6588163c2b9ea3a23c7d2503d1ab6/Stage-NKH.jpg" data-mid="249411424" border="0" src="https://freight.cargo.site/w/1000/i/683d6fe34c8742bcd1bfa501267276f7d0b6588163c2b9ea3a23c7d2503d1ab6/Stage-NKH.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/78ff88b7fa3aeef139a1dceb0f7ad81823336f90093580809e3149df603a7213/Stage-NKH-3.jpg" data-mid="249411423" border="0" src="https://freight.cargo.site/w/1000/i/78ff88b7fa3aeef139a1dceb0f7ad81823336f90093580809e3149df603a7213/Stage-NKH-3.jpg" /> Objective: To develop and execute a targeted influencer marketing campaign during the back-to-school season to drive brand awareness and financial support for No Kid Hungry. Utilizing the brand's influencer network across social platforms and blogs, I coordinated partnerships to promote a dual-action donation strategy. The first initiative directed audiences to purchase select co-branded items, specifically two branded lunch boxes and water bottles, with Stage donating 50 percent of the sales to the organization. The second initiative leveraged user-generated content by driving a social call to action where Stage committed to donating 1 dollar for every Instagram feed post utilizing the campaign hashtag #FuelKidsFutures